New Balance Is Launching a New Activewear Line Called NB Women

The head-to-toe collection includes workout wear, shoes, and outerwear for women.

By Jamie Ducharme· 9/3/2015, 12:31 p.m.

All NB Women photos provided to bostonmagazine.com

Shopaholics, get your credit cards ready. Boston-based New Balance is launching a brand new women’s sportswear line, called NB Women.

The head-to-toe line features pieces for outdoor and studio exercise, as well as more street-ready looks. Prices are pretty comparable to other higher-end activewear brands, with jackets around $120, pants around $80, tops around $50, and shoes between $70 and $110. The company will send out an NB Women catalog to a million women across the country to cement the fall collection launch, and a holiday version is set to go out in November.

In a statement, Norma Delaney, head of global marketing for NB Women, said the line embodies a female-oriented focus at New Balance. “NB Women represents our commitment to place the athletic female at the center of everything we do – we are 100 percent inspired by her and 100 percent in service to her,” she said in the statement.

Check out first looks from the line below, and see more at newbalance.com: