Best of Boston

When Lev Glazman and Alina Roytberg launched their Boston-based apothecary, they personally wrapped and labeled soaps by hand. More than 20 years later, the Fresh name is synonymous with natural ingredients such as sugar, honey, lotus, and soy (we can’t get enough of the black-tea face masks and hydrating rosewater serums). Amiable staffers spend time with each customer doling out expert product recommendations and samples to treat all manner of epidermal woes, from dry skin to fine lines.