Two Athleisure Pop-Ups Get Permanent Locations
Pop-up no longer, these stores are here to stay.
Photo courtesy of The Street
Legit Activewear is in good wellness company at The Street in Chestnut Hill: It counts David’s Tea, Juice Press, and Barry’s Bootcamp as its neighbors. Legit began its storefront career in Wellesley in 2015 before opening as a pop-up at The Street last fall as part of a rotating series that showcased local businesses. Owner Jennifer Schneiderman felt that the location at The Street, near fitness studios and gyms, was a perfect fit for transitioning Legit Activewear from a pop-up shop to a permanent location. She joins other female-owned businesses BTone and Portobello Road. In addition to a variety of men’s apparel, Legit sells women’s apparel and accessories from Blanc Noir, Private Party, Monreal, PE Nation, and Varley.
Photo courtesy of Luxe Leisure
Luxe Leisure, meanwhile, began its journey as a brief pop-up in November after several months as an online store. Owners Chris Yang and Christine Crevier opened the store because they felt there was a void in the high-end athleisure market in Boston. Yang is very familiar with luxury retail after gigs with the Tannery, Bloomingdale’s, and other luxury brands. Their typical customer is someone looking for a seamless transition from studio to evening. The new brick and mortar is still in South Boston, less than half a mile from their pop-up location, and they’ve continued their e-commerce business. They carry popular brands like 3×1, ATM, FRAME, and Mackage.
Legit Activewear is located at The Street at 33 Boylston St., Suite 3335 in Chestnut Hill. Hours are Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m., legitactivewear.com. Luxe Leisure is located at 553 East Broadway in Boston. Hours are Monday through Friday by appointment, Saturday from 11 a.m. to 7 p.m., and Sunday from 11 a.m.-6 p.m., luxe-leisure.com.
