New Boston University Ad Campaign Attempts to Influence the Influencers

New Boston University Ad Campaign Attempts to Influence the Influencers. The campaign “The World Needs to Know” by the agency Allen & Gerritsen, of Watertown, Mass., is an attempt to change the perception of B.U. to that of a leading research institution. The target audience isn’t really prospective students or alumni — though they can draw their own conclusions from it, too — as much as it’s aimed at the “so-called thought leaders” who vote for best college rankings. [NYTimes.com]