Best of Boston

Tucked away on the fourth floor of an unmarked brick building, the Boston location of this national franchise can be easy to miss from the street. But passing it over would be a mistake: Not only does Bella carry gowns from the likes of Hayley Paige and Jenny Yoo, the shop’s personable stylists make choosing one a breeze, offering helpful tips on everything from the most figure-flattering cuts to stress-free ordering.