Best of Boston

Erica Feldmann’s spellbinding boutique blends the metaphysical (spell kits and tarot decks) with the sort of good taste even the devoutly unspiritual can appreciate (art by indie makers, naturally dyed meditation pillows). The shopkeeper draws on her background in design and feminist theory to help people spark some interior magic while encouraging self-care through reiki and tarot readings at the shop’s nearby “healing space”—this is Salem, after all.