British Invasion on Newbury

Finally, after a grim few months of store closings and vacant windows, Newbury Street is finally getting some action. Joining designers Ted Baker and Jonathan Adler, who set up shop on the strip in the past few weeks, British apparel brand Ben Sherman celebrated its fifth U.S. locale (154 Newbury St., Euro-menswear boutique Sean’s former space) last night with the just kind of blowout the city’s fashion scenesters have been craving. The guest list was tight—and full of beautiful people, natch. The rose petal-flecked vodka cocktails went down easy. And the music was just right, with DJ Mom Jeans a.k.a. Danny Masterson (who many might recognize as Steven from That ’70s Show) spinning. (View the party photos, with host Ben Mezrich.)

Before the bash, we went on a special walk-through of the two-floor store, which has a mod Union Jack-inspired vibe. And we learned that celebrities of the rocker variety are wasting no time in stopping by the brand-new shop—and stocking up. In addition to members of AFI, Paramore frontwoman Hayley Williams chose Newbury’s Ben Sherman for a spree. Her shopping bags included the label’s lime green and black silk and velvet, long-sleeved Theberton dress ($159), the leather Alpha coat, and a pair of Dunhill skinny trousers, all pictured below (and still available for snagging at the store).

Ben Sherman, 154 Newbury St., 617-236-1165, bensherman.com
Ted Baker, 201 Newbury St., tedbaker.com
Jonathan Adler, 129 Newbury St., 617-437-0018, jonathanadler.com