Carhartt Hosts Grand Opening Celebration

Image courtesy of Carhartt

This Thursday is the day for some manly fun — work wear brand Carhartt will be hosting a “Wicked Tough” celebration in honor of the opening of its first Boston retail store at Legacy Place in Dedham. The rough-and-tumble clothing brand specializes in everything from flame resistant jackets to insulated cover-alls … perfect for anyone with a nitty gritty job or hobby.

Expect appearances from NHL legend Cam Neely and Carhartt CEO Mark Valade, as well as a ceremonial drywall knock-down event replete with sledgehammers. And not to worry, guests will have a chance to take a crack at it — as well as a “Wicked, Worn, and Torn” jacket contest, where contestants compare their most beaten work wear for a chance to win new Carhartt duds.

But if breaking things isn’t up your alley, you can always snag an autograph from Neely, score a few freebies, or show off your rugged mug in the on-site photo booth. The store itself features a design meant to match its Boston location. “It’s really celebrating Boston’s history of boat craftsmanship and dock work,” says COO Linda Hubbard. “Much of the interior is constructed from reclaimed, reused, re-purposed marine furnishings from Burnham Boat Building Company out of Essex.”

The event is open to the public and giveaways are on a first come, first-serve basis, so if you think you have what it takes to out-sledgehammer your fellow Bostonians (or if you’re just in dire need of a good pair of overalls), check it out … it’ll be the perfect way to show off that Movember beard you’ve been sporting for the last few weeks.

4 p.m., Thursday, December 1, Carhartt, 552 Legacy Place, Dedham, 339-204-0260, carhartt.com.

—Ashley Wood