About Face: Benefit to Open Cosmetics Store on Newbury Street


benefit cosmetics newbury street

Benefit Ultra Plush lip-glosses, $16 each, creaseless cream shadow, $20, and powder shadow, $20. (Photos by Scott M. Lacey)

The San Francisco cosmetics company Benefit  had us at “High Beam.” Yes, we’ve been hooked on the brand’s products since our first swipe of the facial highlighter—so the news that Benefit is this month opening its first Massachusetts shop, at 156 Newbury Street, made us giddy. The girly 1,100-square-foot boutique (chandeliers and pink accents galore) will offer airbrush tanning, waxing, lash application, and more.

156 Newbury St., Boston, benefitcosmetics.com.