The Club by George Foreman III Is Bringing Its Classes to Gyms Nationwide
The Club by George Foreman III is expanding. The boutique boxing gym announced Wednesday that it’s partnering with Healthworks to bring its signature boxing-meets-interval-training program, BOXFIIT, to a network of satellite gyms across the country.
The first partner in the so-called Box by George Foreman III Program will be the GymIt in Watertown, which is owned by Healthworks. In January, the facility will open a 1,500-square-foot boxing studio, where it will offer Foreman’s signature programming, including the four classes that fall under the BOXFIIT umbrella. There’s no word yet on which other gyms will join the Box program.
In a statement, Foreman—who, yes, is son of that George Foreman—said the program will help combine boutique and big-box fitness:
“By partnering with Healthworks Group and opening our very-first “box in a box”- studio location at GymIt, we, as a team, are able to make great strides and bring a never-before-seen boutique fitness product to a premier large scale fitness center.”
The “studio within a studio” concept has recently gained traction in the Boston area, most recently with the opening of BFX Studio and the Cyc Fitness studio at David Barton Gym.