Heartbreak Hill Running Company Is Opening a Third Location

HHRC’s South End location. Photo provided

Updated, July 26, 2016: HHRC’s Cambridge store is now open. The treadmill studio—which will offer running and strength training hybrid classes—is coming soon.

Original story:

Life for Boston runners is about to get even better. Heartbreak Hill Running Company (HHRC) just announced that it’s opening a third location, this one at 294 Massachusetts Avenue in Cambridge.

The new location, set to open in June, will also house Boston’s second-ever indoor running studio. Heartbreak Studio will offer all-levels group treadmill classes for runners looking to improve their fitness, pick up new techniques and fundamentals, and learn from seasoned coaches like co-owner Dan Fitzgerald.

“In a treadmill studio, speed is neutralized,” HHRC wrote in a statement. “All runners benefit from the sight, the sounds, and the energy of the group while working at their own pace. The energy is shared, the group works together, and the experience is the same for everyone.”

The shop will also sell the curated selection of shoes, apparel, and accessories that HHRC has become known for at its South End and Newton locations.

Let the countdown to this runner’s paradise commence.