New Balance Released Some Slick New Sneakers for the Head of the Charles

Women’s HOCR Minimus 20v5/Photo provided

New Balance has been busy. Just a week after unveiling a brand new collaboration collection with J. Crew, the Boston-based activewear company is releasing two new sets of sneakers to commemorate the 52nd year of the Head of the Charles Regatta (HOCR).

The aptly named HOCR Minimus 20v5 are designed to be as effective erging (landlubber translation: training on an indoor rowing machine) as they are cross-training, and feature a couple of thematic nods to the historic event, including a rower’s silhouette on the heel. The sneakers are barefoot-inspired, and were built with versatility in mind.

They’ll be on sale at the HOCR Expo this weekend, but if you can’t wait until the event to sport them, you can find the shoes in New Balance stores or on the company’s website. Both models cost $100.

Men’s HOCR Minimus 20v5/Photo provided