Mitt Romney's Google Issues

Neologisms are a word nerd’s best friend, but crafting snarky new definitions for politicians may need a new word of its own. First, there was writer Dan Savage’s attempt to redefine “Santorum” in response the Senator’s claims that participating in homosexual sex was akin to polygamy, incest, and bestiality. Then, earlier this year, a new site cropped up defining “Romney” as a verb: To defecate in terror. It’s a not-so-subtle reference to the dog crate incident, which the former governor may never escape, particularly now that it’s crept up and landed on the first page of his Google search results.

Last week, when the Spreading Romney site was ninth in search results, Search Engine Land examined how the neologism made its way up the ranks, and in so doing, only added to the word’s Google cache. Spreading Romney site is now landing third after news results in my search:

Now we just need to come up with a good verb for Gingrich. Any ideas?