Doug Flutie, John Elway Are Now Repping Dove for Men

In a 180 from Dove’s ad campaigns that made a splash in the advertising (and the real) world for featuring women-next-door instead of skinny, Photoshopped models, Unilever picked football greats Doug Flutie and John Elway for a campaign targeting the male crowd that’s kicking off this weekend. Why not “real” men, Dove? Because men don’t feel the same pressure/anxiety as women to be beautiful, according to Rob Candelino, Unilever’s vice president of marketing. “Our campaign sets out to show men as they are, as fathers who are as comfortable having a tea party with their daughters as they are having a beer with the guys,” Candelino told the Herald, adding that men are generally depicted in ads as buff, rich, studly, or buffoonish. So it makes sense that Dove presents Flutie and Elway as real men, men who just so happen to have a decent-to-stellar football career under their belt and, not presumably, all the other things that came with it. [Herald]