Five Things: Necco Sweetheart Sayings That Did Not Last
Invented in Boston and still locally made, Necco Sweethearts have helped lovers express their feelings in three-word-or-less phrases for 148 years. Some sayings, however, couldn’t keep up with the times.
Candy hearts photo via Shutterstock
1900s
My, Such Eyes
The candies of yesteryear also featured such phrases as the long-since-discontinued classic “You Are Gay.”
1996
Fax Me
Necco has kept up with technology—from faxes to email to Twitter.
2008
Chill Out
An “eco” campaign, with phrases such as “Heat Wave” and “Cloud 9,” probably raised zero awareness about global climate change.
2009
Dazzle
The brand vamped it up with an all-Twilight-themed series, including hearts that read “Live 4 Ever” and “Bite Me.” Yes, that happened.
2014
Occupy My <3
The Occupy movement may have fizzled, but it’s apparently still relevant to Necco. Will this one survive into 2015? Anyone’s guess.
