LiquiGlide Is Trying to Make LiquiGlide for Molasses Happen

Today marks 96th anniversary of the Great Molasses Disaster of 1919, and while most of us will merely reflect on the most bizarre tragedy in Massachusetts’s history, Cambridge-based LiquiGlide has decided to honor this day in an awkward way.

LiquiGlide is, of course, a very practical (and insanely cool) invention. Researcher Dave Smith created a coating for the inside of containers that allows substances—primarily foods—to slide out effortlessly. In a series of videos posted on their website, LiquiGlide proves to be useful for things like ketchup, mayor, and hair conditioner—useful for essentially anything that comes in a jar or bottle. Ketchup is the one that really stuck with people because we all know hitting on that 57 is only useful to that a certain type of human who also is well-versed in Pittsburghese.

In honor of the Molasses Disaster anniversary, LiquiGlide “decided it would put an end to the adage ‘slow as molasses in January.'” CEO Dave Smith braved the New England weather on Monday to record a video of emptying two bottles of molasses, one coated with LiquiGlide and one not. His goal was “to debunk the myth that molasses moves slowly.”

That myth was already debunked by science, which proved the wave of molasses that killed 21 people was moving at an alarming rate of 35 miles per hour. Their goal was sort of moot in the first place, but we get the whole marketing ploy.

Sorry, LiquiGlide, but maybe just stick to the ketchup bottle—not because we’re offended, but because the visual is so much cooler.