Ben & Jerry’s Renames Flavor in Honor of Gay Marriage Legalization

Photo courtesy of Ben & Jerry’s

To celebrate today’s historic Supreme Court ruling that guarantees the right to same-sex marriage, a long-sought victory for the gay rights movement, Vermont creamery Ben & Jerry’s has renamed its Chocolate Chip Cookie Dough ice cream “I Dough, I Dough.” The specially named flavor, in commemorative pint sleeves, will be available at participating Scoop Shops throughout the summer, including the Newbury Street, Prudential Center, Harvard Square, Park Plaza Hotel locations here in Boston.

“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” said Jostein Solheim, the CEO of Ben & Jerry’s, via a press release.

The honorary sleeve can also be purchased online through the Human Rights Campaign, with all proceeds benefitting the organization. Ben & Jerry’s founders Ben Cohen and Jerry Greenfield have long been proponents of equal rights and the LGBT movement, having previously celebrated the legalization of gay marriage in Vermont by rebranding “Chubby Hubby” as “Hubby Hubby.