14 Local Bridal Shops Where You Can Score Your Dream Dress
No matter your style or budget, you’re guaranteed to find “the one” at these stores.
When it comes to your wedding, saying “yes” to your dream dress may just be the biggest decision there is to make—aside from choosing who you’ll be swapping vows with while wearing it, of course. No need to panic, though. Whether you’re searching for that ballgown you’ve dreamed of since you were a child or something a little more outside-the-box, you’re guaranteed to find a look that’s perfectly you at any of these local bridal shops.
Ceremony / Photo by Hello Love Photography
This small, sun-filled Beacon Hill showroom teems with romantic gowns for brides who march to the beat of their own drum. With the help of a personal stylist, try on dreamy dresses from Alexandra Grecco, Lela Rose, Limor Rosen, and more in one of two private bridal suites. Bonus: In addition to gowns, the shop carries a wide variety of accessories (including vintage finds), which you can browse as part of a 30-minute accessory appointment.
53 River St., Boston, 857-277-1669, ceremony-boston.com.
This sunny Newbury Street showroom brims with gowns by top designers such as Amsale, Carolina Herrera, and Elie Saab. The upscale store also offers accessories, from veils and headpieces to jewelry and shoes. The cherry on top? L’élite’s on-site atelier can masterfully tackle any needed alterations, as well as bring to life any custom creations you dream up.
14 Newbury St., Boston, 617-424-1010, lelite.com.
At Bella Bridal Shoppe, you’re the only bride in the spotlight: Salon owner Ramona D’Agata will give you her undivided attention and pinpoint your perfect wedding gown, whatever your style or venue. Choose from a wide selection of gowns by Jenny Yoo, Blush by Hayley Paige, Allison Webb, and other designers during a one-hour appointment or, for a $200 fee, have the full salon to yourself for two hours with champagne for added merriment.
339 W. Cummings Park, Woburn, 978-388-4388, bella-bride.com.
Allegria Bridal / Photo by Darren Stahlman Photography
For 30 years, the stylists at Allegria Bridal have helped brides discover dresses by Augusta Jones, Matthew Christopher, Legends by Romona Keveza, and more. The appointment-only shop also offers an entire floor of bridesmaids’ dresses, plus a generous selection of accessories from glittering headpieces to elegant belts. No need to take your gown elsewhere for alterations either: The shop can take care of any modifications in-house.
285 Belmont St., Belmont, 617-489-1449, allegriabridal.com.
Yes, the stylists at Flair can outfit your squad in the chicest of bridesmaid dresses, but they’re also pros at helping each and every bride find her own look for the big day. Don gowns from Hayley Paige, Nicole Miller, Tara Keely, and other designers all for under $4,000, as well as accessories and furs for rent. Flair’s services also extend beyond your wedding day with dress cleaning and preservation services.
140 Newbury St., Boston, 617-247-2828, flairbridesmaid.com.
Madeleine’s Daughter / Photo by Chris Keeley Photography
Located about an hour outside the city, this sprawling New Hampshire salon features an impressive selection of luxurious gowns by Anne Barge, Badgley Mischka, Lazaro, and more, plus attire for mom, your bridesmaids, and even the groom. Here, you’ll be set up in a private bridal suite with a consultant who will listen to your needs and bring a variety of gowns to you. They’ll even take a peek at your Pinterest board before your appointment to get a sense of your style.
775 Lafayette Rd., Portsmouth, New Hampshire, 603-431-5454, madeleinesdaughter.com.
Musette offers sophisticated designs by Vera Wang, Lazaro, Pronovias, and other top designers, plus accessories to complete your look—all straight off the runways of Bridal Fashion Week. The shop’s atelier also handles any alterations, whether you’re simply adding straps or giving your mother’s wedding gown a total makeover for your own wedding day.
419 Boylston St 4th Flr., Boston, 617-424-1070, musettebridal.com.
Your Dream Bridal / Photo by StopGoLove
At Your Dream Bridal, the dress-shopping experience is truly all about the bride. Owner Malinda Macari will work with you one-on-one in a 90-minute appointment to help you zero in on exactly what you’re looking for. Whatever that vision is, you’re guaranteed to find it among the racks of covetable gowns by Truvelle, Lea-Ann Belter, Laudae, and more.
730 Boston Post Rd., Sudbury, 978-443-0810, yourdreambridal.com.
This charming Andover shop bursts with in-demand styles, from modern frocks to lacy vintage-inspired gowns. Whether you book a standard appointment, which lasts for up to 90 minutes, or a totally private, mimosa-fueled “Glam Party” (during which the store will be closed to other customers for two hours), the store’s stylists will help you find your dream dress without the stress. For bargain-hunting brides, Tulle also offers an outlet where you’ll find gowns by designers such as Nicole Miller and Casablanca for up to 75 percent off.
342 North Main St., Andover, 978-470-1002, tullebridals.com.
Angela’s Bridal
Set foot in Angela’s Bridal, and you’re in for a stress-free, relaxed experience with a mother-daughter team at the helm. You’ll be in the hands of easygoing, experienced consultants who will work with you in a 90-minute appointment to find your perfect look among a selection of gowns by designers such as Maggie Sottero, Allure, and Essense of Australia. Not only will you come across racks stocked with a range of styles, you’ll also find more than 50 dresses in sizes 18 through 28.
1526 VFW Parkway, West Roxbury, 617-553-2489, angelas-bridal.com.
Pronovias / Photo by Bill Horsman
Pronovias
Could Pronovias’s new Copley Place boutique be any chicer? It’s hard to imagine how. The 3,068-square-foot space takes shopping for a wedding gown to showstopping new heights with oak floors, white marble details, brass fixtures, and plush, modern seating. Not to mention, the salon carries an array of gowns for all ages, styles, sizes, and body shapes, as well as occasionwear, headpieces, veils, and accessories—all of which you can peruse with a complimentary glass of bubbly in hand during a two-hour appointment.
Copley Place, Boston, 857-326-5918, pronovias.com.
Winnie Couture
Located in a glamorous showroom complete with mirrored furniture and crystal accents, Winnie Couture’s Back Bay salon brings Los Angeles-based, Hong Kong-born designer Winnie Lee’s designs to New England for the first time. Book a 90-minute session and you’ll get a chance to try on a seemingly endless array of romantic gowns outfitted with lace and Swarovski crystals, as well as shop for accessories such as belts and veils.
376 Boylston St., Boston, 617-927-4353, winniecouture.com.
This 25-year-old family-run business has been a go-to for local brides for decades due in large part to its wide selection of gowns and knowledgeable staff. Previously a bridal outlet, the shop still maintains a large stock of off-the-rack sample gowns at deeply discounted prices, but more recently has shifted its focus to growing collections of special-order gowns from Badgley Mischka, Waters, and Martina Liana, among other designers.
130 Galen St., Watertown, 800-831-8697, vowsbridal.com.
Brideside
This Chicago-based bridal brand is making a big splash in Boston with two new Newbury Street shops (one for the bride, and one for her squad) located just steps from each other. Inside the bridal showroom, opened in early 2020, you’ll find gowns by designers such as Jenny Yoo and Madison James, as well as styles from Brideside’s own collection. As for the in-store experience, it’s elevated and luxurious, yet equally fun and inviting, with aromatherapy, mini beauty treatments, and aura readings all part of the journey to finding your frock.
81 Newbury St., Boston, 617-841-7730, brideside.com.
